An Algorithmic Approach to Impact Investing Erez Katz, CEO and Co-Founder of Neuravest Research Inc Environmental, social and governance (ESG) investing has been the talk of the town for some time, and the boom is only going to continue. Over $100 trillion of assets under management are today committed to the Principles for Responsible Investment (PRI), while over a fifth of the world’s 2,000 largest public companies have pledged to meet net-zero targets, as sustainability shapes global markets in the 21st century. Naturally, astute asset managers have been quick to adapt and channel market interest towards new investment offerings such as ETFs, Indexes, and thematic portfolios. Unfortunately, many have been so wrapped up in the “Investment for Good ” paradigm that they have forgotten to recognize the conventional foundation of a sound investment. Generating profit!